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2010 Baby Rolls-Royce RR4 - Sneak Preview 2008
2010 Baby Rolls-Royce RR4 - Sneak Preview 2008
What, you can't swing a Phantom?
Bentley sells roughly 10,000 cars world-wide each year, but Rolls-Royce - the brand that once purchased the Le Mans-winning marque - lags far behind, moving fewer than 1000 vehicles annually. In order to increase sales, Rolls needs more metal in its showrooms. (The current lineup, consisting of the Phantom, the Coup, and the Drophead Coup, is available only to the ultrarich and those willing to hock their first-born.) Enter the baby Rolls-Royce.
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