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By Design: Bertone Jaguar B99
By Design: Bertone Jaguar B99
Consider this a template for the future.
It's not that we are offended by it or against it -- it is just not for us." So said Adrian Hallmark, Jaguar's recently recruited global brand director, referring to the Bertone B99 concept shown at Geneva in March. Big mistake, in my opinion. The B99 looks more like an archetypal Jaguar than do current production Jaguar sedans, and it does so without being retro. The XJ sedan, our Design of the Year, still retains vestiges of Sir William Lyons' double-bump headlamp nacelles from the 1960s, a more overtly retro detail than anything on Bertone's concept, and it suffers from those goofy black C-pillars and cribbed Lancia taillights.
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