Deep Dive: Can BMW Build a Real Sports Car?

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Deep Dive: Can BMW Build a Real Sports Car?
Deep Dive: Can BMW Build a Real Sports Car?
Deep Dive: Can BMW Build a Real Sports Car? - Automobile Magazine
An affordable rear-wheel-drive roadster emerges.

Sports cars have never been BMW's true forte. The 507, the 503, the Z1, and the Z8 were all unloved loss-makers that attained cult status only (long) after production had ended. And then there's the Z3, which started as a purists' model until the marketing guys called for fatter margins, morphing it into the overweight, retractable-hardtop Z4. Where, one wonders, is the BMW competitor to the Porsche Boxster and the Audi TT? Perhaps not that far away. There's no decision yet, but when we tap the Bavarian grapevine, we find tantalizing hints of a BMW sports car revival.


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