You are in category: Hot Vehicles >> Articles >> Maybach cars
Deep Dive: Maybach Lives!
Deep Dive: Maybach Lives!
Tagged onto the expanding Mercedes-Benz S-class family, the uberluxury brand gets a second chance.
Maybach has long been assumed to be at death's door. The brand is actually profitable on paper since the ramp-up investment has been fully absorbed by Daimler AG. Still, at a homeopathic 200 to 300 units a year, it's hardly worth the continued cost of a special distribution and service network. It doesn't help matters that current Maybachs are based on the previous-generation S-class -- not exactly state-of-the-art. Disillusioned and lacking a clear strategy, previous brand leadership was very close to putting Maybach out of its misery.
You are watching category Deep Dive: Maybach Lives!, where you can find lot of intresting information.