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First Look: Chevrolet Code 130R, Tru 140S Concepts
First Look: Chevrolet Code 130R, Tru 140S Concepts
Youth in (re)Volt.
Kids. Youngâuns. Whippersnappers. Generation Y. Millennials. Call them what you may, but donât call them irrelevant when it comes to purchasing power. General Motors estimates this group, which consists of about 80 million consumers in the U.S alone., has a collective purchasing power of about $1 trillion. Thatâs the sort of gold vein any automaker would love to tap into, but few do so effectively.
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