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Hummer back from the dead
I’ve been hearing endless comments recently about how GM is going to re-emerge as a stronger, leaner and more competitive company after its rescue from bankruptcy. But what happens to the old drabs of GM, like Hummer? Well, you may have heard last week that industry giant Sichvan Tengzhong snapped up the Hummer. Never come across Sichvan Tengzhong? They’re best known as one of Chinas biggest engineering companies manufacturing heavy industry equipment.
Hummer’s been a drain on GM for years but if there’s one country where Hummer could work, it’s China. Conspicuous consumption is still popular in the world’s new superpower, which does not have the best record on CO2 emissions. Even so, Sichvan Tengzhong has already announced plans to produce a more fuel-efficient model. So will we see Hummer re-emerging as a rival to Land Rover here in the UK? Somehow I’m not so sure.
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