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Jaguar Is Thinking Big
Jaguar Is Thinking Big
The brand looks to add two crossovers, an XJ coupe, a range of smaller models, and a two-seat sports car.
Jaguar scaled back its big-volume ambitions after the Premiere Auto Group years, but now, under Tata, is scaling them back up again. Together with Land Rover, Jaguar's unofficial long- term plan is to build 750,000 vehicles by 2018. This is a dramatic threefold increase in production. New executives John Edwards at Land Rover and Adrian Hallmark at Jaguar have, together with Carl-Peter Forster and Ralph Speth, agreed to jointly conceive more efficient, universally applicable drivetrains, vehicle architectures, and production processes.
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